C-BIA: Empowering Women in Tech!

CBIA Pune Team

Q: How to create a committed team in one of the most competitive of tech cities?

A: Recruit talented women returning to work and support their career goals!

Our Pune, India office focuses on advanced Analytics and building the INSIGHT platform for ‘On Demand’ analytics for the Retail, Fashion and Finance sectors.

The challenge of recruitment and retention in the Analytics field is as great here as anywhere else in the world. Domain knowledge takes time to acquire and demanding clients value that experience,

By focusing on attracting and supporting skilled women returning to work, our Pune office has found a way to grow and satisfy both client and staff.

Dipti Bharatia (Pune partner) answers some questions on what makes the Pune office different, and the lessons learnt.

Dipti Bharatia

Q:What are the main barriers to women returning to a career in tech in India?

A: There is demand for their talent bu long inflexible hours, including long commutes are a major challenge for women with children & other family commitments. This means they abandon their careers and too often their skills become obsolete by the time they can again commit to full-time working.

Q: How did this focus on building a female tech team in C-BIA Pune come about?

A: From my own struggles to return to a career after some time out with my children. I quickly realised the challenge for women in tech wanting to resume a career and as an entrepreneur, I had an opportunity to do something about it.

Q:Why have you been successful in attracting and retaining women?

A: By recognising the need to be flexible and adapt working hours and practices to accommodate their needs. This enables them to return to work earlier than might otherwise be the case. This has economic and personal benefits for them, including independence and satisfaction. I should say that our goal is not to build an all-female team, but rather a team where both men and women can flourish.

Q: What are the lessons learned?

A: As the employer, you need to be flexible and understanding and give them the respect and support they deserve. This needs to be integral to the culture so takes time to develop and instill. They need to trust you, and you them. This is not something that many Indian firms have and would be very challenging in a large sanitation. As we only opened the office 4 years ago we had the opportunity to bake this in to our culture from the beginning.

Q: What are the benefits for them, and your clients?

A: As turnover is low, clients gain access to dependable skills and women can deliver on their work commitments without excessive stress or pressure, update their skills and re-discover confidence in their capabilities. It’s a win win for all parties, including us as the employer!

Q: What are the major challenges?

A: The main one is the need to travel. India is a big place but even local travel can be challenging. Staying away from home for just one night can be a difficult for some. Fortunately, virtual working is becoming the norm and as clients increasingly accept this way of working so the challenge of travel will reduce.