Prof Gary King

INFOGRAPHIC: How Netflix Uses Big Data to Drive Success

  Netflix estimates that its algorithms save $1 billion a year in value from customer retention – an eye-opening figure for one of the biggest household names in entertainment. The company’s algorithms are constantly evolving, but the aim is always to give Netflix users the best possible experience. Find out how it works in this
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Dataeconomy CEO's and the Public

Using Social Media data to rank CEO Sentiment

Sentiment Analysis is a popular way to assess how a brand is perceived in the market. It’s also used by stars and politicians to assess their personal ‘brand’. Some marketing & brand agencies specialise in its application. But it can be applied to any individual, product or company assuming sufficient data. This example focuses on
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